Biodiversity loss is no longer a distant threat — it’s a business-critical issue unfolding in real time. From collapsing ecosystems to disrupted supply chains, the global nature crisis is hitting closer to home than many companies expected.
The nature crisis is real — but so is the opportunity to drive bold, collective action. The European Biodiversity Coalition (EBC) is bringing companies together to build a future where thriving ecosystems and resilient business go hand in hand.
The State of Nature: A Crisis We Can’t Ignore
Nature is declining at an unprecedented rate. Over 73% of monitored wildlife populations have vanished since 1970. One in three tree species is at risk of extinction. Species are disappearing 10 to 100 times faster than natural rates, driven by deforestation, pollution, and climate change. (Source: WWF, IUCN, WHO)
But this isn’t just an ecological emergency — it’s an economic one.
More than half of global GDP (55%, or $58 trillion) is moderately or highly dependent on nature and its services (Source: Swiss Re, PWC). Water purification, pollination, fertile soils, carbon storage — these aren’t just environmental perks; they’re the backbone of global commerce.
Yet the funding gap for biodiversity now exceeds $940 billion annually, a chasm that continues to widen. Without urgent intervention, we risk systemic breakdowns in both ecological and economic stability. (Sources: BloombergNEF 2024 report)
Nature as Opportunity: Unlocking the Business Case for Biodiversity
Business doesn’t just rely on nature — it affects it. From raw materials and land use to waste and emissions, nature runs through corporate value chains. Ignoring that dependency is no longer an option.
But here’s the good news: transforming how we do business can also unlock enormous value. Nature-positive economic systems could generate $10.1 trillion in new business opportunities, according to the World Economic Forum. However, realizing that potential will require an estimated $2.7 trillion in annual investments — and no single company can do it alone.
That’s why collaboration isn’t just a nice idea. It’s a strategic necessity.
European Leadership for Nature - Launch of the European Biodiversity Coalition
In response to this urgent need, BMW Foundation, Biodiversity Bridge, Nature Wealth and goodcarbon have initiated the European Biodiversity Coalition (EBC) — a bold new platform to help businesses turn biodiversity ambition into scalable action.
The EBC already brings together 50+ pioneering companies across Europe who understand a simple truth: business as usual is no longer an option. And the feedback has been clear: European corporates are ready and willing to act, together.
As strategic partner covering nature based carbon markets, we support with our on the ground experience, and vast network in developing high quality nature-based solutions. And it’s one we think you’ll want to be a part of.
Turning Vision Into Ambition: What the EBC Offers
The EBC is more than a network. It’s a hands-on platform to help companies align strategy with nature impact — and implement it, together. Here is how we help businesses lead for nature:
Make Biodiversity a Boardroom Priority, We Help You Talk About Biodiversity — So People Listen
If nature isn’t part of internal strategy conversations, it doesn’t stand a chance. That’s why EBC helps corporate partner translate biodiversity into compelling, relevant language that resonates with leadership, investors, and teams.
We support:
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Internal education and messaging toolkits
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Executive-level positioning and board engagement
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External communication strategies to build trust and credibility
We shift the conversation from “nice to have” to “non-negotiable” — create evidence around biodiversity as a driver of resilience, innovation, and long-term business value.
Build the Business Case
→ Can biodiversity really drive ROI? Yes — and we’re showing how.
EBC curates and facilitates the exchange of real-world business cases that demonstrate the tangible benefits of biodiversity action. Think: reduced supply chain risk, cost avoidance, new product lines, improved stakeholder relations, and brand uplift.
We help corporate partner:
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Map nature-related risks and opportunities across their value chain
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Build robust internal cases for investment in nature-based solutions
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Identify metrics that matter — and align them with material business outcomes
It’s not about wishful thinking. It’s about smart, future-fit strategy.
Drive Collective Action and Investment
→ How do you move from ambition to implementation?
Many companies have set nature or climate targets — but few have a clear, credible roadmap for getting there. That’s where EBC comes in. We help corporate partner turn ambition into action through shared infrastructure and collaborative tools, including:
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A collective understanding of what “quality” means in nature-based solutions
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Tools and frameworks for procurement, investment, and due diligence
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Market alignment to help unlock early-stage capital for high-integrity projects
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The creation of nature funds and advance market commitments to scale impact
This isn’t just about buying what's available — it's about shaping the future supply of credible, impactful projects. Together, we create the conditions for long-term investment and success.
Why Collaboration Is the Catalyst for Change
This is bigger than any single company. The nature crisis — and the solutions — cut across sectors. By joining forces now, businesses can:
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Shape future biodiversity standards and investment frameworks
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De-risk investments through aligned strategies and shared learning
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Mobilize early-stage capital before credible project supply becomes scarce
Together, we create more certainty, more scale, and more impact.
“Protecting nature is not just an environmental duty, it’s an act of shared responsibility for future generations.When we invest in biodiversity, we invest in life itself. And the only way to truly make a difference is by coming together.”David Diallo, Co-Founder goodcarbon
The Moment Is Now — Let’s Lead, Not Wait
There’s no “later” when it comes to nature. If we delay, we risk shrinking supply, rising costs, and missed chances to shape emerging policy and markets.
But if we move now — and move together — we can lead the transition. We can help define what quality looks like, invest in credible solutions, and make biodiversity a pillar of smart business strategy.
Join the Movement for Nature-Positive Business
If you’re working in sustainability, finance, or strategy, you’ve probably felt the tension: growing expectations, shrinking timelines, and the scramble for credible carbon and biodiversity solutions. You’re not alone — and the EBC is one answer.
When your company is ready to take leadership for nature there’s a place for you in the European Biodiversity Coalition.
👉 Request your invite today — contact Leah Becker at leah.becker@nature-wealth.org
Let’s make biodiversity a smart business move!
